Running a pet business comes with big questions.

We've got the answers.

What is Ask the Expert?

Running a pet business means staying on top of a lot - licensing changes, client management, welfare standards, business decisions - often without anyone to turn to for a straight answer. Ask the Expert is our monthly webinar series bringing knowledgeable, experienced professionals together to ask them what matters to you.

Each webinar is built around the questions pet professionals are actually asking.

Twenty minutes of practical, focused talk from someone who knows their subject, followed by forty minutes of open Q&A where you bring your own questions and get real answers.

Recordings of past sessions are available to members after each event. If you are not yet a member and would like access, you can find out more about joining here.

Who can attend?

The first session is free for everyone - members and non-members alike. After that, ongoing access to the full series, including live sessions and recordings, is included in Alliance membership. If your not ready to become a member you can join the webinars for £10 per session.

Whether you are brand new to the industry or have been running your business for years, these sessions are for you - practical, relevant, and led by people who understand the work you do.

Got in idea for a topic? We would love to hear from you - email us and let us know your thoughts.

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Upcoming Webinars

✳︎ ✳︎ ✳︎ Upcoming Webinars

26th August 2026

Master client management and set healthy boundaries.

  • Is the customer always right?

  • How do I set boundaries?

  • How do I manage client expectations?

  • How do I deal with difficult customers and situations?

7pm - 8pm

30th September 2026

Senior Animal Health Inspector, Sharon Edwards will be explaining what you expect from your licensing officer

  • What policies are required?

  • What will happen during the inspection?

  • What can you do if you’re not happy with the outcome

7pm - 8pm

21st October 2026

7pm - 8pm

Build confidence in health checking and knowing when to act.

  • Why should I health check, the owners should be doing it

  • What sort of signs and symptoms would cause concern

  • How do i know if the dog / cat is not well enough for me to provide the service

  • What constitutes an emergency?

Already attended a webinar for free?

Become a member and access all our experts, of if there is just one other topic you fancy sign up for £15