The Animal
Focused Alliance.
The Animal
Focused
Alliance.
RAISING STANDARDS. SUPPORTING PROFESSIONALS. PROTECTING ANIMAL WELFARE.
RAISING STANDARDS.
SUPPORTING PROFESSIONALS.
PROTECTING ANIMAL WELFARE.
We bring together pet businesses, industry experts, and welfare specialists to promote high standards of care and professional excellence across the UK’s animal services sector.
A bit about what we do
The Animal Focused Alliance is a UK trade association providing professional, welfare-led support for pet businesses.
We help licensed and professional pet businesses work ethically, compliantly, and with confidence, offering clear guidance on animal welfare, licensing, and regulatory responsibilities.
From dog walkers and home boarders to animal encounter providers, groomers, and animal-assisted therapy teams, we support pet professionals who want to do things properly, with animal welfare at the heart of every decision.
Our Mission: To support pet professionals to operate confidently, ethically, and responsibly by providing clear, welfare-led regulatory guidance and acting as a credible, representative voice for the sector.
Setting the standard for pet professionals
Every pet professional has a responsibility to safeguard the physical, emotional, and behavioural wellbeing of the animals in their care.
OUR MEMBERS COMMIT TO:
Understanding and providing for animals welfare needs
Recognising and responding appropriately to signs of stress, fear, or discomfort
Using working methods that support positive welfare outcomes, not just compliance
Maintaining ongoing professional development, staying current with welfare science, legislation, and best practice
We believe good practice goes beyond meeting minimum requirements. We’re setting a new benchmark for the pet care sector, not just compliance, but excellence.
Through our Code of Conduct, expert guidance, and collaborative approach, we’re building a trusted community of pet professionals who put animal welfare first.
Our Commitment
Animal Focused Alliance members receive practical support that reduces risk, improves welfare outcomes, and builds public trust, with access to practical, welfare-led guidance, including:
REGULAR SECTOR UPDATES
Clear guidance on legislation, animal licensing requirements, and best practice for animal welfare.
PRIMARY AUTHORITY-ASSURED ADVICE
Helping licensed pet businesses understand inspections, compliance, and regulatory expectations with confidence.
ACCESS TO INDUSTRY EXPERTS
Webinars and Q&A sessions covering welfare, legal updates, licensing, business responsibilities, and emerging issues.
EXCLUSIVE MEMBER DISCOUNTS
Savings on pet business insurance, training and CPD opportunities, and professional services you’ll use.
A VOICE IN THE SECTOR
We actively represent our members in policy discussions and consultations, including work alongside the Companion Animal Sector Council, the Scottish Cross-Party Group on Animal Welfare, and the Pet Advertising Advisory Group.
CLIENT REASSURANCE
Display the Animal Focused Alliance logo to show your commitment to professionalism, welfare, and responsible practice.
Who We Support
We work with a wide range of pet service providers, including
Animal encounter, education, and entertainment providers
Dog walkers and pet sitters
Licensed home boarding and dog daycare providers
Licensed catteries and kennels
Dog and cat groomers
Dog trainers and behaviourists
Animal-assisted therapy providers
Pet shops and exotic animal businesses
Pet photographers and media professionals working with animals
If your work involves animals, there’s a place for you in our community.
Membership Pricing
Ready to join the growing network of welfare-led pet professionals?
Join the Animal Focused Alliance and work with confidence, clarity, and care.
For businesses with 1 - 3 staff members. Perfect for sole traders and those staring out as a pet business, including dog walkers, groomers and pet sitters.
For businesses with 4 - 10 staff. Perfect for growing businesses, including dog day care providers, kennels, rescue centres and independent pet shops.
For businesses of 11 - 25 staff. Perfect for established pet businesses and those with multiple sites, for examples large dog day care businesses, pet shop chains and animal charities.
Special Arrangements:
If your business has more than 25 staff or is a charity please contact the Alliance directly for a tailored membership offer.
Providing assured licensing advice
Members licensed under the Licensing of Activities Involving Animals Regulations benefit from Primary Authority-assured advice.
THIS MEANS:
Clear guidance on licensing and inspections
Greater consistency from local regulators
Reduced risk of conflicting or outdated advice
Less time spent navigating uncertainty
In practice, Primary Authority supports pet businesses to stay compliant, save time, and protect your business, so you can focus on delivering the best possible care for the animals you serve.
Latest Updates
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Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.
—Former Customer
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"Creative, reliable, and genuinely passionate about what they do."
—Former Customer
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"A professional team that delivers on their promises."
—Former Customer
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"Every detail was thoughtfully executed. We're thrilled with the outcome."
—Former Customer
Stay informed
Ready to raise your professional standards and join a trusted community?
Become a member today by filling out the form tab below or sign up to our newsletter.
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