Founding Members
The Animal Focused Alliance was built on a shared belief: that pet professionals across the sector deserve a united voice and a commitment to the very highest standards of animal welfare.
We are proud to introduce our Founding Members – the first businesses to join the Alliance and champion our mission from day one. These forward-thinking organisations represent a range of pet care services, but they are united by a shared ethos: putting animal well-being at the heart of everything they do.
These members helped shape the foundation of our work, and we’re proud to highlight their dedication and leadership
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KD Grooming Studio
DOG AND CAT GROOMING AND GROOMER TRAINING
KD Grooming Studio is led by award winning groomer, Kelly Davis. Kelly and her experienced team takes the time to understand each pet's individual needs and always prioritises comfort and safety. From breed-specific styling to gentle puppy introductions, and separate cat grooming areas and times KD Grooming sets the bar for compassionate, professional grooming and groomer training.
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Animal Focused
CANINE ASSISTED INTERVENTIONS
Animal Focused delivers meaningful canine-assisted therapy sessions in schools and care homes, while also empowering professionals through specialist training. As creators of the award-winning Dogs in Schools course, they are dedicated to raising awareness of animal welfare across all areas of pet-assisted services and are pleased to be able to offer a discount to Alliance members.
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Wooly Wellness
ANIMAL ASSISTED INTERVENTIONS
Based in Northamptonshire, Woolly Wellness provides interactive, educational, and therapeutic animal encounters with their fabulous Coloured Ryland sheep. Their farm experiences and mobile encounters support mental health and well-being in schools, care homes, and community spaces, always ensuring the animals are supported with quiet time, positive handling, enrichment and plenty of treats.
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Zoolab
ANIMAL ENCOUNTERS
Zoolab is a leading provider of animal handling workshops, renowned for their ethical practices and focus on education. Their sessions are closely aligned with the UK school curriculum and are designed to bring science, geography, and literacy lessons to life through memorable, hands-on experiences. With trained presenters and well-cared-for animals, Zoolab ensures every encounter prioritises animal welfare.
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Ayrshire Grooming Salon
DOG AND CAT GROOMING AND GROOMER TRAINING
Ayrshire Grooming Salon is based in the west of Scotland and offers high quality dog and cat grooming along with dog grooming training. Led by Pamela Campbell, the well established team of qualified groomers ensure the dog (or cats) welfare is paramount throughout the grooming process, leading to relaxed pets and happy owners.
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Emma Baker Dog Groomer
DOG GROOMING AND GROOMING TRAINING
Based in Northampton, Emma Baker offers dog grooming and grooming training. With over 28 years grooming and teaching experience Emma has a wealth of knowledge and experience. Emma prides herself on her loving and compassionate connection with animals allowing her to care for the dogs as if they were her own, ensuring they receive the highest quality care whilst being groomed.
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Just Groomed
DOG GROOMER
Canterbury based groomers Becky and Harry are committed to ensuring the highest standard of welfare for their dog grooming clients. They take the time to build confidence and trust with each dog they work with whilst providing high quality grooming to meet the owners and dogs requirements. Both Becky and Harry are City & Guilds qualified groomers and have demonstrated strong commitment to raising welfare standards.